Time the process I bet you can beat the record of 73 seconds to build one good promotion.

Facebook | TinRoofs Photos – Web Screen Shots.

This educational seminar with focus on helping merchants to see the value of online and mobile advertising as well as offer assistance in setting up promotions. Some computers will be provided but, bring your laptop just in case.

Thursday, August 26th at 12:00pm in the Atascadero Chamber Conference room. Reservations are required due to space limitations. Please call 466-2044 to register.

via TinRoof – Local Deals for That – iPhone – Mobile app download – butterscotch.com.

Have fun and feel good by shopping and finding discounts offered by locally owned businesses in your area. Not another mega-coupon aggregator!… Tinroof helps communities stay united by keeping local spending in the community. Free to users and performance based for local merchants.

Wait. Let’s seriously think about this.

Locals perform and Corporate makes you conform

If everybody chases the large corporate businesses, the competition only increases and the revenue spent on the sales force is lost. The sales force masses cater to these buyers in the hopes that one of these giants will bring instant recognition. The puppet master then moves the strings to left and the followers, ever wanting to please, sway to the left.

 Imagine this. McDonald’s is looking for an advertiser to promote a new drink. They lay out the criteria, the prerequisites. We begin to fit in this mold they make. We have to; we couldn’t be considered if we didn’t. If all the runners meet the same standards, created by the corporate giant, they’re all in the running. But there is only one winner. Time, effort, and resources spent dancing, running, chasing after a huge prize is to be shared by one.

When you’re a local, you’re in

With all this time, effort, and resources chasing big franchised corporation, who gets forgotten? Local businesses are constantly left out, missed, and flat out ignored. Focusing on locals businesses is truly a smart idea. Concentrate on them on a national level, you have a truly original idea. Local businesses need that extra edge in competing with national chains and franchises. There service is friendlier, the products last longer, the food tastes better, and you just get an overall experience that is unrivaled. We’re getting back to locals and we love it.

I have to admit; I’m now pacified, purified, and satisfied we’re going simplified by focusing on the classified. We found a truly original idea. It is the only way we will ever distinguish TinRoof. It is the only way it will ever matter.

Locals only!!

 By 1994, I found myself working in Redmond, WA. And when you’re that close to Seattle it took only 1 morning before I was introduce to my new drink, Starbucks. With Pearl Jam, my grunge outfit, and seeing this new big corporation in every suburb of Seattle, I never once went to a little café ran by locals. I regret that.

 By the time I moved to New York City, Starbucks was on every corner. Do you know what I drank when I lived there? Sorry to admit it but you guessed it. Looking back I don’t think I could find a local coffee shop. The Corporate mermaid prevented me from looking elsewhere. I remember, after I moved back to California, being at an intersection near the embarcadero in San Francisco I could see 5 Starbuck stores by just turning 360°. From that point of view I was cheating myself of a culture that really does still exists in America – small business.

 January 2009, my little sister is visiting from Boston and we are walking in that old college town I moved back to raise my family in. We decide to get a coffee. I say, “There’s a new Starbucks around the corner”.

 “You ever go to Linnae’s?”

 “No. . . – I forgot all about that place.”

 “Let’s go”

 We both get mochas. They pour it in large porcelain cups and they even make a flower in the foam as they pour the steamed milk. Behind the counter, the owner, asks if I was new to the area. I mention how I would come in regularly. She next asks, “Shame on you, where have you been?”  Followed by a big smile, “Welcome back!” I was back and I liked it. There was a great connection of people studying, reading,  talking,  and me catching up with a sibling. We quickly connected to the free wi-fi and began showing off our new iPhone apps. I learned something and I was happy to come back full circle doing it.

 Small businesses will not be forgotten. We will remember the core beginnings of small towns. TinRoof will find those local shops and bring back the enjoyment of communities working together. The TinRoof shack will help bring us back! And little sisters will help too. 

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Please share your small business story. If we publish it on our blog, we will give you 100 free coupons to promote your “mom & pop” shop. Send your stories to our editor Barak Miles: bmiles@tinroofme.com 

I personally have run several ad campaigns. Newspapers, Yellowpages, The Coupon Clipper, Radio, and I have worked in the studio creating a commercial. After each ad released I was anxious  to collect the benefits of not only my creativity and time but my money. Return on investment (ROI) is what I was after. I didn’t just want people to say my name, think it about my product, admire my graphics and logos.  I was after real, live people entering my store.  Unfortunately I didn’t receive the results I hoped for.

Conventional advertising doesn’t work anymore. And measuring the results of those avenues wasn’t possible. So why do we continue with the same method? Because everybody has been doing it for years.  To think outside the box we need to remove it and say, “what box?” Because things have changed. To reach 100 million people by radio took 53 years, TV 13 years, internet 10 years and FaceBook 3 years. Did I get what I paid for?

“Mobile phone is the fourth screen”

You only pay when customers enter your store

We created the name TinRoof to illustrate the sound of customers entering your store. As the rain pours down you know that your advertising works for you. You can measure the results of your advertising. If you don’t hear any rain, create a new drop or change the one you created. The power to control your advertising and measure the results on the nations fourth largest screen owned by over 70% of the population is smart.  Paying only when customers enter your store…….

……brilliant!  Sounds great being under the TinRoof.

TinRoof is green and green is good.

With location aware GPS you can find the closest cafe in your immediate vicinity. In only 1 minute and 4clicks. Open TinRoof. View categories. Click coffee. Viola. The closet cafes and little niche shops in 5 miles. Starbucks, Peets, or that local hangout that has the current pulse on the town. Perfect for traveling to new areas or maybe just finding that unknown barista with a special roast in you.

Searching for that morning java just got easier. Thanks TinRoof!

Are we missing the deal of our lifetime? Did we just pass up the free item that we desparately need? We don’t care. Just stop advertising to us!!! We’ll go to you, don’t come to us.

But how about a coupon? “Coupon,” you say. One on your iPhone that you won’t lose. A deal that you can look for when you want, for the needs you have. Everybody likes coupons.  TinRoof easily creates coupons for any business anywhere.

TinRoof is smart advertising. It brings customers to your door based on the promotion you create. And you only pay when the customer arrives at your place of business, calls you on the phone, sends you an email, or views your website. This smart advertising dynamically occurs with wireless event authentication, we call it WEA.

Systenomics’ patent pending WEA technology collects and cross references data to confirm an event has occurred. TinRoof utilizes the WEA to engage customers to your business. The merchant only pays for active customers notified through the WEA.

…now that’s smart!