Nothing compares to the sound of rain drops falling on a tinroof. As a storm moves in you begin to hear the pitter pat of the rain on the soil. Then the drops begin to fall on the tin. The sound increases as the storm builds. You can immediately, from only the sound, conclude the power of the storm. If the storm calms you then hear the softness of the rain. Being under that tin roof  provides you a means to measure the vastness of the storm or the fading of it as the clouds depart.

I personally have run several ad campaigns. Newspapers, Yellowpages, The Coupon Clipper, Radio, and I have worked in the studio creating a commercial. After each ad released I was anxious  to collect the benefits of not only my creativity and time but my money. Return on investment (ROI) is what I was after. I didn’t just want people to say my name, think it about my product, admire my graphics and logos.  I was after real, live people entering my store.  Unfortunately I didn’t receive the results I hoped for.

Conventional advertising doesn’t work anymore. And measuring the results of those avenues wasn’t possible. So why do we continue with the same method? Because everybody has been doing it for years.  To think outside the box we need to remove it and say, “what box?” Because things have changed. To reach 100 million people by radio took 53 years, TV 13 years, internet 10 years and FaceBook 3 years. Did I get what I paid for?

“Mobile phone is the fourth screen”

By the end of 2007, the world’s cell phone subscribers reached over 3 billion, according to research from the Wireless Intelligence.

The number of cell phone subscribers in the United States by September 2006 was 219.4 million, up from 25 million in 1994.

72% of the U.S. population own cell phones, according to the CTIA.

The mobile phone is often called the Fourth Screen (if counting cinema, TV and PC screens as the first three)

You only pay when customers enter your store

We created the name TinRoof to illustrate the sound of customers entering your store. As the rain pours down you know that your advertising works for you. You can measure the results of your advertising. If you don’t hear any rain, create a new drop or change the one you created. The power to control your advertising and measure the results on the nations fourth largest screen owned by over 70% of the population is smart.  Paying only when customers enter your store…….

……brilliant!  Sounds great being under the TinRoof.

Tags: iphone apps, local advertising, local business, non-profits, small town, smart advertising

This entry was posted on Tuesday, September 29th, 2009 at 8:00 am and is filed under Thoughts by TR Staff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.