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Posts Tagged ‘smart advertising’
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Friday, August 6th, 2010Full Circle
Wednesday, September 30th, 2009Do you remember walking into the local café and have everyone say your name? Me neither. Local shops do have a friendlier appeal. Probably why they are typically called, “mom & pop shops.” I do remember back in 1987, after a long day on the college campus, regularly going to a small café downtown with several of my friends. Linnaea’s Café, a great place to hang out as a young person trying to fit in this new college town.
By 1994, I found myself working in Redmond, WA. And when you’re that close to Seattle it took only 1 morning before I was introduce to my new drink, Starbucks. With Pearl Jam, my grunge outfit, and seeing this new big corporation in every suburb of Seattle, I never once went to a little café ran by locals. I regret that.
By the time I moved to New York City, Starbucks was on every corner. Do you know what I drank when I lived there? Sorry to admit it but you guessed it. Looking back I don’t think I could find a local coffee shop. The Corporate mermaid prevented me from looking elsewhere. I remember, after I moved back to California, being at an intersection near the embarcadero in San Francisco I could see 5 Starbuck stores by just turning 360°. From that point of view I was cheating myself of a culture that really does still exists in America – small business.
January 2009, my little sister is visiting from Boston and we are walking in that old college town I moved back to raise my family in. We decide to get a coffee. I say, “There’s a new Starbucks around the corner”.
“You ever go to Linnae’s?”
“No. . . – I forgot all about that place.”
“Let’s go”
We both get mochas. They pour it in large porcelain cups and they even make a flower in the foam as they pour the steamed milk. Behind the counter, the owner, asks if I was new to the area. I mention how I would come in regularly. She next asks, “Shame on you, where have you been?” Followed by a big smile, “Welcome back!” I was back and I liked it. There was a great connection of people studying, reading, talking, and me catching up with a sibling. We quickly connected to the free wi-fi and began showing off our new iPhone apps. I learned something and I was happy to come back full circle doing it.
Small businesses will not be forgotten. We will remember the core beginnings of small towns. TinRoof will find those local shops and bring back the enjoyment of communities working together. The TinRoof shack will help bring us back! And little sisters will help too.
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Please share your small business story. If we publish it on our blog, we will give you 100 free coupons to promote your “mom & pop” shop. Send your stories to our editor Barak Miles: bmiles@tinroofme.com
Do you hear the rain?
Tuesday, September 29th, 2009Nothing compares to the sound of rain drops falling on a tinroof. As a storm moves in you begin to hear the pitter pat of the rain on the soil. Then the drops begin to fall on the tin. The sound increases as the storm builds. You can immediately, from only the sound, conclude the power of the storm. If the storm calms you then hear the softness of the rain. Being under that tin roof provides you a means to measure the vastness of the storm or the fading of it as the clouds depart.
I personally have run several ad campaigns. Newspapers, Yellowpages, The Coupon Clipper, Radio, and I have worked in the studio creating a commercial. After each ad released I was anxious to collect the benefits of not only my creativity and time but my money. Return on investment (ROI) is what I was after. I didn’t just want people to say my name, think it about my product, admire my graphics and logos. I was after real, live people entering my store. Unfortunately I didn’t receive the results I hoped for.
Conventional advertising doesn’t work anymore. And measuring the results of those avenues wasn’t possible. So why do we continue with the same method? Because everybody has been doing it for years. To think outside the box we need to remove it and say, “what box?” Because things have changed. To reach 100 million people by radio took 53 years, TV 13 years, internet 10 years and FaceBook 3 years. Did I get what I paid for?
“Mobile phone is the fourth screen”
You only pay when customers enter your store
We created the name TinRoof to illustrate the sound of customers entering your store. As the rain pours down you know that your advertising works for you. You can measure the results of your advertising. If you don’t hear any rain, create a new drop or change the one you created. The power to control your advertising and measure the results on the nations fourth largest screen owned by over 70% of the population is smart. Paying only when customers enter your store…….
……brilliant! Sounds great being under the TinRoof.
GO Green!! Use mobile coupons.
Monday, September 28th, 2009Using mobile coupons saves 200,000 tons of paper. That’s 45 acres of trees.
TinRoof is green and green is good.
Smart advertising made simple
Friday, August 28th, 2009TinRoof is the new advertising venue to be released by Systenomics. Today’s consumer is overwhelmed by spam, billboards, popups, and even the numerous links shown on their gmail. We all begin to turn it off. Quickly deleting spam in a .03 second glance, steering our eyes to look away from the billboards, clicking the close button on popups, and not even realizing that google scans our email and posts key-word related advertising on the right column.
Are we missing the deal of our lifetime? Did we just pass up the free item that we desparately need? We don’t care. Just stop advertising to us!!! We’ll go to you, don’t come to us.
But how about a coupon? “Coupon,” you say. One on your iPhone that you won’t lose. A deal that you can look for when you want, for the needs you have. Everybody likes coupons. TinRoof easily creates coupons for any business anywhere.
TinRoof is smart advertising. It brings customers to your door based on the promotion you create. And you only pay when the customer arrives at your place of business, calls you on the phone, sends you an email, or views your website. This smart advertising dynamically occurs with wireless event authentication, we call it WEA.
Systenomics’ patent pending WEA technology collects and cross references data to confirm an event has occurred. TinRoof utilizes the WEA to engage customers to your business. The merchant only pays for active customers notified through the WEA.
…now that’s smart!
TinRoof is Action Aware
Thursday, August 27th, 2009TinRoof- an iphone app for merchants to connect with customers that are looking for their products and services.
TR isn’t just location aware, with WEA it’s also “action aware” and that’s how we are able to offer merchants a pure pay for performance method of connecting with their community of potential customers.
But, enough self promotion. The TR blog is here for everyone to use. Show us how you save, share, and find opportunities you want using Tinroof on iphones.